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Brand Strategy, Naming, Visual Identity Design for several supports in on-off environments.
They were very clear that they didn't want to be one of many brands. They were looking for something special. "A brand with a soul", they said. So they contacted me to help them create their brand. A brand that will allow them to communicate their proposal and their philosophy in a unique and special way.
I created a dynamic brand identity that reinforces the idea of a coffee shop in a comics-style way that targets mostly young audiences, a brand that makes coffee more entertaining.
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